The Core Four of Entrepreneurial Success – Part 1

It’s been said that life is like a river. If that is true, then business is like Class 5 rapids.

In the daily swirl of busyness and chaos it is tough to stay on task. As entrepreneurs we can feel like the guide of a river raft on a river of permanent whitewater that is new at every turn. There is no simple solution to succeeding in business, but simplifying the way we approach this day will make an immediate positive difference.

You can assure safe passage through today’s turbulence, while making progress to your destination of success, when you keep the Core Four principles in mind.

#1—Trust Your Calling (aka, Relentless Knowing)

If you are unsure of what you are doing or why you are doing it, you can’t hide it. It shows. Your body, your voice, your face, and everything you say and do appears incongruent. Your mind won’t be in it, your heart won’t be in it, and the energy to do what needs to be done will go flat. You will be sucked into chaos and washed up on shore.

You must remember, there is a reason for you being an entrepreneur: a calling that started all of it. You have been called to do this work from a deep place of inspiration and service. There is a purpose for you to be where you are right now. Trust that. Remembering WHY you do what you do helps maintain perspective and persistence.

Believe in your vision. Because without it, you and your employees will be lost.

When you embody a relentless knowing that your business has a purpose—a role to fulfill in the world—you create the mental and emotional congruence that inspires others to work for you and do business with you. Just the sight of you walking into a room with that deep, congruent sense of purpose will cause others to say, “I want what THAT person has!”

Your relentless knowing will also help you hold a “high watch” for opportunities coming around the next bend. Someone who doubts will only find more to feed their doubts. But when you have clarity of vision, you naturally develop an awareness of possibilities. New strategies, innovative processes, and creative ideas will pop into mind (often at odd moments) that will help you take a small next step —or a giant leap—toward success.